February 21, 2010

Autoresponder Makes Everything Easy -- AWeber Email Autoresponder

Autoresponders are an essential element that makes your marketing funnel work. It is at this point that your sales channel starts and it is also where you have the opportunity to check on your prospects and follow up with them later. On average, a person has to see an offer 7 times before they'll decide to go for it. Consistency is the key. That's the reason you want to be building up a relationship with prospects that gives them a sense of trust with you because you're offering them some valuable information through email messages. You don't want your emails to be really long, more toward short paragraphs, and quickly to the point. Remember that they also need to be sent to these potential customers/clients about every 2-3 days in to ensure they will remember you. After all, any inconsistency with the timing of your emails, you'll just be forgotten or mislabeled as spam, which will make you lose the sale. On the other hand, if you overdo it and send too many messages, they might unsubscribe from your list, which is again something that shouldn't happen.
First, in order to succeed using an autoresponder, you need to pick out the correct one. An autoresponder is an easy to use computer program that will help automate email marketing, but it is important to choose one that meets your individual needs. You can choose to install this program on your own servers and host it yourself. The down side of this choice is that you will either need good programming skills or the money to hire a programmer in order to set up the software on your sever, insure the e-mail is sent properly, program bug fixes and, most importantly, backup all of your data. It's certainly possible to do this, but rather than dedicate time to maintenance of your autoresponder, you should improve other aspects of your business. Instead, why not look at an autoresponder from a third party who takes care of all the necessary maintenance. With this option, all you have to do is set your messages to go out on the autoresponder. This saves a lot of time and is advised for those lacking the required skills to host the autoresponder themselves.
Building your own email list using your autoresponder is a very sensible decision, but you also need to make sure you earn profits from it. In short, if you don't use to its fullest, it is very possible you will lose it. Monetizing is when you use your autoresponder to leverage information that your prospect receives through you. Be sure you start the sales process only after delivering value and not before. Even if you don't have your own product to sell it's no problem! You can use an affiliate product in order to derive profits from your list. All you need is make sure that these affiliate products are targeted towards your market. In fact, all you really need to do is continue creating value to your target market by giving them what they are looking for. Then, using your autoresponder to gather the information from your e-mail list, you will know more precisely what your target market needs are.
In order to start your e-mail marketing , you need something that is totally a powerful autoresponding system -- AWeber Communication. Why I chose AWeber as my platform in building a huge amount of e-mail list ? Because it is effective, it's simple way to communicate with your prospect, you almost do nothing while you sleeping, eating or even playing games or even when you enjoy happy moment with your family. Simply you can do is just setup and let it work automatically. Is just simple, and it's cheap, and it's powerful to build your own potential marketing list. So, I do highly recommended on this awesome application.

AWeber - Email Marketing Made Easy

1 comment:

Sherry said...

Hi Alan, Very helpful information.